Knowledge Base
Knowledge Base

Knowledge Base

Knowledge Base

Our research covers essential topics ranging from consumer packaged goods (CPG) applications to emerging AI technologies in search, marketing, and the industry overall.
Whether you're interested in understanding Google's AI capabilities, exploring agentic reasoning, or learning about the environmental impact of AI, you'll find valuable information to enhance your understanding of these rapidly evolving fields.

AI-Powered Search

Explore the evolving landscape of search, where AI-powered search engines and features, such as Google AI Overviews (AIOs), are changing how users find information online.

CPG SEO & AI

In today's rapidly evolving search and discovery landscape, Consumer Packaged Goods (CPG) brands face an unprecedented shift in how consumers discover and evaluate products. As artificial intelligence reshapes the shopping journey, traditional SEO strategies give way to AI-optimized approaches.

AI Marketing Research

 
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Agentic Reasoning in AI
What is Google AI Mode?
What is Google AI Mode?
AI Search: Beyond Keywords
AI Search: Beyond Keywords
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AI Carbon Footprint
State of Marketing AI Report
State of Marketing AI Report
CPG AI & SEO
How Brands Can Win AI Citations
9 Rules of Content Chunking for AEO & GEO